Here are five examples of cars that sell successfully but diluted the brand image previously enjoyed by the company.
1. Cadillac CTS Wagon or the car that should've died before production: What happens when the car targeted towards the young Hip-hop crazy money no matter populace is suddenly put in front of upper middle class mother of two? Claps for the Cadillac CTS Wagon. A definitive and desperate step to fight the European and Swedish luxury brands. Cadillac needs to remember that its brand image is as American as it can get and and American blood doesnt drive wagons.
2. Porsche Chayenne or the star child that does not belong on earth: The Chayenne outsold most other cars from the Porsche stable since its release. If Chayenne had come any earlier, VW today would be under Porsches ownership (go google). But the fact remains, Chayenne looks like the alien bully who is half alien and always threatening other earthling Porches. And then, don't we already have our fair share of Touaregs and Q7's? Porsche went crazy and went on to launch the Panamera. Don't we already have luxury family cars?
3. Porsche Panamera or why dating women will never be the same again: Porche stands for two seater sports cars from Stuggart that display grace and attitude alongwith raw power. Porche's attempt at trying to be the Maserati of today with a frugal diesel?? When the company loses track of success, it bring in cars like these. Porshe is dead, Long Live Porsche!!!
4. Mini Coupe/ clubman etc or why Paul Mccartney cannot wear Polka dot and look like a rock star: In the history of Automobiles, Mini is (was!!!) a legend. You never mess with the legend. BMW didn't know this. Neither did they take the cue from VW (or rather the HM Ambassador). The damage is irreversible.
5. Aston Martin Rapide or why James Bond is ashamed of being a Brit gay snob: I would call it the onset of recession. Those who love cars are dying and those who look at the fuel guage more than on the road have taken over. Aston Martin decided to give up rather than go down fighting and they redid the Lagonda. Yes!! a bloody and sad day in the automobile history books.
1. Cadillac CTS Wagon or the car that should've died before production: What happens when the car targeted towards the young Hip-hop crazy money no matter populace is suddenly put in front of upper middle class mother of two? Claps for the Cadillac CTS Wagon. A definitive and desperate step to fight the European and Swedish luxury brands. Cadillac needs to remember that its brand image is as American as it can get and and American blood doesnt drive wagons.
2. Porsche Chayenne or the star child that does not belong on earth: The Chayenne outsold most other cars from the Porsche stable since its release. If Chayenne had come any earlier, VW today would be under Porsches ownership (go google). But the fact remains, Chayenne looks like the alien bully who is half alien and always threatening other earthling Porches. And then, don't we already have our fair share of Touaregs and Q7's? Porsche went crazy and went on to launch the Panamera. Don't we already have luxury family cars?
3. Porsche Panamera or why dating women will never be the same again: Porche stands for two seater sports cars from Stuggart that display grace and attitude alongwith raw power. Porche's attempt at trying to be the Maserati of today with a frugal diesel?? When the company loses track of success, it bring in cars like these. Porshe is dead, Long Live Porsche!!!
4. Mini Coupe/ clubman etc or why Paul Mccartney cannot wear Polka dot and look like a rock star: In the history of Automobiles, Mini is (was!!!) a legend. You never mess with the legend. BMW didn't know this. Neither did they take the cue from VW (or rather the HM Ambassador). The damage is irreversible.
5. Aston Martin Rapide or why James Bond is ashamed of being a Brit gay snob: I would call it the onset of recession. Those who love cars are dying and those who look at the fuel guage more than on the road have taken over. Aston Martin decided to give up rather than go down fighting and they redid the Lagonda. Yes!! a bloody and sad day in the automobile history books.
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